For more than ten years, Axent has enjoyed working with the South German plus size label Doris Streich. Birgit and Oliver Streich are the third generation at the helm of the family business that started 75 years ago. It is now sold in eleven countries, offline and online. “I wish it was normal for larger sizes to hang next to a 38 in fashion stores, because the average size of women is 44,” says Birgit. That is exactly what Doris Streich is committed to with a passion for fashion.
Doris Streich celebrates women—small sizes, midsizes and plus sizes. The mission is to make no distinction and to bring them together: united in female power . Because even though everyone may contribute in their own way, women are stronger together, says Doris Streich.
The style is colourful, artful and with a healthy dose of humour. For example, in the SS2023 collection you will find a series of funny texts such as “talk slowly, but think quickly” and “100% chill”. The campaign itself is also impressive: a spotted pug races on a skateboard around two girlfriends who make funny faces. That relaxed, high-spirited vibe is exactly what defines the Doris Streich woman.
The patterns are very diverse, so that different types of women can identify with the brand. There are monochrome oversized shirts with Scandinavian, geographical shapes, but also strongly feminine, fitted blouses with animal prints. We've spotted plenty of sporty silhouettes like gilets and printed waistcoats, but there's also a range of classic dresses and on-trend pieces like high-waisted ripped jeans —made for curves . The same goes for color: from subdued black and white to bright yellow, Doris Streich has it all. Each garment is about expression of self-confidence and self-confidence, mainly by the fuller woman.
Doris Streich's choice of materials also reflects the long history of the fashion house. Collections include stretch fabrics, knitted motifs, with a specific focus on curvy cuts and details for plus size women. With the right cut, a large size is insanely elegant. Doris Streich understands that attention to this is important for curves to be optimally flattering and invests in the details. Moreover, it leads to the most wearing comfort—also important for a full-figured woman.
The beauty of Doris Streich is the connection that the brand propagates. The label is constantly evolving to serve new, younger customers as well as loyal customers over 50. Brands often choose one of the two, but there is a lot of power in bridging generations. That's something an established brand understands all too well. Mother and daughter can both go to Doris Streich to advise each other and then walk out the door twice successfully.
Doris Streich is not only a beautiful choice for the fashion-conscious plus size woman. It is also an example for the inclusive market. For years they have carried sizes 36 to 56 (at Axent 44 to 54), young and old, in all styles. In that respect, they were way ahead of their time. This plus size brand deserves a real shoutout . Got excited? Contact us for personal advice on which Doris Streich pieces best suit your personal taste and curvy body shape.