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Axent focuses on plus size fashion. The ideas around fashion are transforming. For a long time there was the ideal of the strict size zero, but more and more brands, media and shoppers are embracing the idea of different, unique, beautiful body shapes and sizes. That plus size and hip fashion go hand in hand is exactly the philosophy of Axent. Our style: business chic with a sporty touch. The trendy boutique not only offers the latest fashion trends and quality brands for plus size women's fashion, but also spreads a vision: body positivity. We believe that plus size fashion offers an excellent expression of character for the confident, confident woman with style and a soft spot for beautiful fashion.
“My shop is my life and vice versa.” Words from Axent founder Marianne Van Rompaey. With almost twenty years of experience in fashion, she knows what she stands for as an entrepreneur. It is her mission to remove insecure feelings from curvier women. In the end, it is a matter of seeing before believing: that you can indeed look great with the right plus size clothing. At Axent, we do this boutique specialist work with great passion and drive.
The market for plus size fashion has grown enormously in recent years, and the new plus size brands know what designs, fabrics and prints do justice to a more curvy body. Clothing with an elegant cut, which colors well with the hairstyle and face, and which falls like a glove, can make any customer look stunning. Marianne: “I love nothing more than seeing curvy ladies shine in their clothes”.
Since 2015, Axent also sells online, but our origin and heart lie in our physical clothing store in Herent. There is a personal, warm atmosphere, ideal for bonding between shopkeeper and customer. The space also gives Marianne the opportunity to provide better professional advice, building on her background as a color and style consultant. She always looks for a balance between her expertise and the opinion of the wearer: “I have my own thoughts about what looks best on a customer, because I have been in the profession for years, but in the end the woman has to like her reflection. This is important."
Our store can be reached daily by telephone, email and in our attractive boutique. We are happy to help you with advice or additional explanation about brands, fit, or other specifications.