Escape by Orientique is an Australian clothing brand specializing in elegant resortwear for women. With a focus on natural materials such as organic cotton and rayon, the brand combines traditional crafting techniques with modern designs to create unique and sustainable garments.
Origin and Philosophy
Founded in 1976, Orientique has over four decades of experience in designing and producing high-quality women's fashion. The brand is known for its exclusive artistic prints and use of natural fabrics. The "plant to garment" philosophy emphasizes the importance of carefully selected materials, sourced directly from some of the world's best mills. This results in fabrics that are specifically woven for Orientique's production, with an emphasis on quality and durability.
Collection and Design
The Escape by Orientique collection is an eclectic mix of the finest craftsmanship, printing techniques, fabrics and embellishments. Each collection is designed by hand, with artists hand-sketching the prints and artisans carving wood blocks to transfer these designs onto fabric. This age-old technique of block printing has been passed down through generations, giving each garment a unique character.
The fabrics used are a blend of organic cotton, fine rayon, cotton dobbies and handwoven yarn dyes. This combination creates breathable, comfortable and eco-friendly garments that are ideal for resort and summer wear. The brand strives to convey a sense of elegance and beauty with each collection, with designs that are both timeless and contemporary.
Sustainability and Ethical Production
Sustainability is key at Escape by Orientique. The brand uses only organic cotton, which means that no pesticides or other chemicals are used during cultivation. This results in water savings of up to 91% and significantly reduces CO2 emissions compared to conventional cotton cultivation. Furthermore, production is carried out under healthy working conditions, with fair wages and without child labor, which makes the brand a reliable choice for conscious consumers.
International Presence
Headquartered in Brisbane, Australia, Orientique has built a global presence. The brand has over 600 stockists in Australia and 2,000 worldwide, including New Zealand, the United States, Canada, the United Kingdom and Europe. This growth is due to its dedication to quality, unique designs and ability to anticipate the needs of the modern woman.
Collaboration and Creative Process
Orientique’s design team works closely with artisans across Europe to create the mix of beautiful prints in each collection. Creative teams in cities such as Milan, Como, Paris and London are the main source for each season’s fashion trends. This international collaboration creates a rich diversity of styles and patterns, making each garment a unique work of art in itself.
Conclusion
Escape by Orientique combines craftsmanship, sustainability and style in every collection. Using high-quality natural materials and traditional printing techniques, the brand offers elegant resort wear that is both comfortable and environmentally friendly. With a strong international presence and a commitment to ethical production practices, Escape by Orientique continues to be a pioneer in the world of women's fashion.