Mat Fashion is new in our range and an instant favourite. The Greek brand had the first in its own country for women with a curvier. They keep up with the times with their inspiring photos and videos on social media and collaborations with body positive role models. The label has fans all over the world, from national television stars to young brides and stylish businesswomen. What Mat Fashion customers have in common: beautiful shapes and a heart for fashion. The label is available with us in size 44-52.
In 1987, couple Marianthi and George Monedas founded Mat Fashion as Greece's first plus size brand. Under the slogan 'Fashion that steals the spotlight in size 48-58', they went in search of the most beautiful looks for women with confidence and curves. The second core value of the label is being able to be yourself. Through a passion for fashion and lifestyle you can show your true colors with pride, the brand argues. In 35 years, that vision led to a loyal community of Mat Fashionistas who feel at home in their curvy bodies and stand out thanks to their beautiful, fashionable appearance and zest for life.
This brand really dares to be different. Where large size brands are often more conservative or selectively emphasize the 'correct' proportions for larger women, Mat Fashion opts for maximalism. The idea is that a buddy does not have to impose any restrictions: everything is allowed, everything looks good. Mat Fashion says no to dull tones and embraces bright colours. The brand disapproves of stripped-back neatness and prefers interesting prints and cuts such as off-shoulder and asymmetrical wrap cardigans.
The range also often includes silhouettes you wouldn't expect: culottes, long straight puffer jackets, an exotic straight dress with press studs down to the bottom—and that slit can start as high as you like. The summer collection for 2023 contains crop tops and scarves for creative styling. The brand also carries accessories for extra decoration. Fuller ladies can go to Mat Fashion for a total look: from chic party on the beach to Netflix-and-chill evening on the couch.
As far as social media is concerned, they are aware of the latest trends at Mat Fashion. They have a social presence on Facebook, Instagram (40K followers) and Tiktok (50K followers). They often have content created by well-known influencers . On their channels, you can see what's happening at HQ during brainstorming sessions, get behind-the-scenes shots of glamorous photo shoots, and see happy customers in one of the 550 stores—all under the hashtag #therealyou to uphold the Mat philosophy.
Mat Fashion Has become a household name in the plus-size world and is known as the brand for customers who are really involved, expressive and have guts. You can find stores in all major fashion capitals, from Japan to Canada to Kazakhstan, and of course online with us. Knowing more? Feel free to contact us. We are happy to show you a selection of items that we think fit your look specifically.